I-DOLLS (INCLUSION DOLLS) creates unique plush pet toys with visible disabilties/peculiarities that highlight the importance of inclusion and the acceptance of diversity.

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Each animal is accompanied by an optimistic/educational story that evokes empathy and acceptance, as well as a handmade cookie with each character's face. Through this educational and emotional experience, children learn to love/embrace uniqueness while fostering values such as understanding and loving difference.